Managing a membership website is not just about creating a good looking one or doing the technical job that is needed for the website to preform.
In order to create a good and long term membership website you will need to understand a few facts in human psychology.
In this new series of Retention Tip we give you the option to take your own exciting membership website to a whole new level.
What is Anticipation?
Here is what Wikipedia says about it:
An emotion involving pleasure in considering some expected or longed-for good event, or irritation at having to wait.
Here are some bad facts about membership websites:
- In order to create a good membership website you will need to invest a lot of time in creating your content or your product.
- Many potential customers will not buy your membership and will try to find the information elsewhere for free.
- The average time of a customer in a membership website is only 3 months
Yes you read it correctly, an average customer will only stay on your website for 3 months!
This is the most bugging truth you need to know about membership websites.
It doesn’t matter if your content is the best the money can money or even if you invest every second the you have on improving your website design and flow.
Before we solve this problem we need to understand why is this happening?
Most people’s brain are wired in a very interesting way, we don’t care to loose if we don’t know what we are going to loose.
I know it’s very logic but when it comes to membership website you don’t really your member a sneak preview of what that are going to loose if they are going to stay as members on your website.
You need to create anticipation!
How Do You Do It?
You can use few plugin from WordPress plugin directory but if you want to do it the right way and show your member all the right posts according to their levels, you will need to develop a custom plugin.
No matter which way you choose don’t neglate it.
Even if you currently don’t have the budget for custom development start simple and improve later.
Always remember to create anticipation, let your customers the feeling of a child waiting for his Christmas gifts.